Context
PharmaData provided data management solutions for pharmaceutical companies navigating complex regulatory requirements. The existing software was powerful but difficult to use, leading to training costs and user frustration.
How might we make complex pharmaceutical data management intuitive while maintaining the precision and compliance requirements of the industry?
Process
- Conducted extensive user research with pharmaceutical data managers and compliance officers
- Mapped complex workflows across drug development lifecycle stages
- Established a design system to ensure consistency across multiple product modules
- Built and mentored a UX team to scale design capacity
- Implemented user testing programs to validate designs with real users
Solution
A redesigned product suite with consistent interaction patterns, clearer information hierarchy, and workflow-optimized interfaces. Created a comprehensive design system that accelerated development while ensuring quality.
Outcomes
- Reduced user training time by 40%
- Design system adopted across all product lines
- Grew UX team from 1 to 4 designers
Learnings
- Domain expertise matters—investing time to understand pharmaceutical workflows paid dividends
- Design systems are force multipliers in enterprise software
- Building a team culture around user-centered design created lasting organizational change