Context
Leah Da Gloria is a luxury bridal designer whose existing website didn't reflect the quality of her gowns. She needed an e-commerce presence that felt as premium as her dresses while handling the complexity of bridal shopping.
How might we create a luxury e-commerce experience that handles bridal-specific needs like appointments, custom sizing, and high-touch customer service?
Process
- Immersed in the luxury bridal market to understand customer expectations
- Mapped the bridal shopping journey from discovery to purchase
- Designed around large, immersive imagery that showcases gown details
- Created detailed UI specs and prototypes for the development team
- Iterated on interactions and micro-animations to achieve premium feel
Solution
A refined e-commerce experience with full-bleed imagery, smooth transitions, and thoughtful details throughout. The site balances aspiration (dreamy visuals) with practicality (sizing guides, appointment booking, clear pricing).
Outcomes
- 40% increase in appointment bookings
- Average session duration doubled compared to previous site
- Featured as a Shopify Hydrogen showcase example
Learnings
- Performance is part of luxury—slow sites feel cheap
- Close collaboration with development ensured design intent was preserved
- Small interactions (hover states, transitions) contributed significantly to perceived quality